The latest price picture of Tesla Motors 2023 (Tesla 2021 quoted model)

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A few days ago, according to foreign media reports, after Tesla implemented a series of price reduction measures in the United States, the latest starting price of the Y-type basic model was $46,990, which was $759 lower than the average price of American cars or pickup trucks.

The starting price of Model Y is $759 lower than the average price of American cars or pickup trucks.

According to foreign media reports, according to the data of the automobile market in March 2023, the average transaction price of a new car or pickup truck in the US market is $47,749, which is $759 higher than the price of the Y-type basic model. It is understood that since the middle of 2022, the price difference between the two has changed by more than 20,000 US dollars.

The latest starting price of Tesla's basic Y model is $46,990.

For this phenomenon, Morgan Stanley analyst Adam Jonas said,

Musk's aggressive price reduction in the United States may lead some automakers to slow down their investment in electric vehicles instead of launching a price war with Tesla in an uncertain economic environment.

. "We are thinking about whether this is the moment when the board of directors of established vehicle manufacturers can reconsider slowing down the capital expenditure and R&D plan of electric vehicles."

"Musk's price cuts in the United States are so radical that some automakers may slow down their investment in electric vehicles."

It is worth mentioning that, following Tesla's drastic price reduction measures in the US market in January this year, Ford Motor Company also drastically lowered the price of Mustang Mach-E in the North American market; Then Lucid, a new American power, offered consumers a discount of $7,500 out of his own pocket. At that time, Adam Jonas said, "The US electric vehicle market may be entering a' shuffle' stage."

In 2022, the overall automobile market in the United States shrank, but the sales of electric vehicles soared by two-thirds.

According to data previously released by market research company Motor Intelligence, the overall automobile market in the United States shrank in 2022, but the sales of electric vehicles soared by two-thirds. In 2022, the cumulative sales volume of electric vehicles in the United States was 807,200, accounting for 5.8% of the total sales volume of all vehicles, which was 3.2% higher than that in 2021.

According to the data report,

Tesla continues to dominate the American electric vehicle market, and its sales in 2022 accounted for 65% of the total electric vehicle sales, but it was lower than 72% in 2021.

.

In addition, Ford ranked second in electric vehicle sales in 2022, accounting for 7.6% of the pure electric vehicle market in the United States. Hyundai Motor and Kia Motors ranked third with a total share of 7.1%. The market share of GM, Volkswagen and Nissan declined slightly; Rivian's electric pickup trucks, SUVs and commercial trucks, which are known as "Tesla's rivals", sold 20,332 vehicles in 2022, accounting for 2.6% of the sales of electric vehicles in the United States.

Musk: The reason for the price reduction is not that there is no demand for Tesla, but that many people have demand but cannot afford it.

According to the latest data,

In the first quarter of 2023, Tesla sold 170,000 vehicles in the US market, up 55% year-on-year.

, accounting for 28% of the total sales of luxury cars in the United States, ranking first in the luxury car market in the United States, even surpassing the combined sales of BMW and Mercedes-Benz.

Some foreign media believe that Tesla's far-ahead momentum in the American luxury car market is at the expense of sharp price cuts and profit margins. In this regard, Tesla CEO Musk believes that the reason for the price reduction is not that there is no demand for Tesla, but that many people have demand but can't afford it. Only by lowering the car price can we really meet the demand.

At the same time, Musk made it clear that the cost of vehicles is decreasing.

Tesla will continue to adjust vehicle prices and pursue sales rather than profit margins.

Tesla CFO said that Tesla evaluates vehicle prices on a weekly basis.